A question of balancePosted: July 14, 2014
‘Where’s the balance?’ I raged as I listened to ABC Radio National this morning. In yet another example of a run-of-the-mill interview that you might hear on any news media platform or channel across this country, James Carleton was interviewing a business owner about the Carbon Tax. This interview may as well have been produced and gift-wrapped by the fishing industry’s PR firm, it so reeked of one-sided bias. But that’s the thing about balance that the mainstream media just don’t get. Or just don’t care about. Or both. Balance isn’t the ability to find someone who wants to speak in favour of the Carbon Tax (if these people have been interviewed in the mainstream media over the last few years, I must have missed it) and then to balance the argument, interview someone staunchly against the Carbon Tax, like Carleton’s guest this morning. That’s kindergarten simple thinking on what balance might be, and they can’t even get this right. No, an intelligent producer and interviewer would aim to find balance in the very questions they ask, so to provide an insight into the two sides of an argument within the one segment of news that they’ve given over to a particular topic for a limited amount of time.
So let’s look at how Carleton might learn from this sloppy, unbalanced interview. First of all, it’s important that the audience know who is being interviewed in order to properly frame their ‘well you would say that wouldn’t you’ opinion. Carleton introduced his interviewee Gary Heilmann as apparently a ‘small business’ owner, the managing director of De Brett Seafood at Mooloolaba on Queensland’s Sunshine Coast. Carleton explained that Heilmann’s business includes a tuna fishing boat, a fish processing plant and a fish and chip shop. Fine. But it’s often what is left out of such an introduction which is so lazy on the part of the interviewer and also most telling. Because a quick Google of Heilmann makes it very clear that he isn’t just some random small business owner who the ABC happened to come across to provide his views on the repeal of the Carbon Tax. Here he is quoted in the Sunshine Coast Daily, posted on Liberal Mal Brough’s website, bemoaning the Carbon Tax back in March 2013. Here he is on the ABC’s website in 2011, apparently representing his own business and other fishing operators in lobbying the government to provide $76 million in compensation because of the proposed introduction of a marine park. In this article on the same topic from 2011, the author writes that ‘Fishing operators such as Heilmann say drastic measures are needed because Australia’s waters are over-fished’ and makes the point that since many operators have gone out of business, licenses have been cut back to 115 and Heilmann has slashed his fleet from 10 boats to only 2. This time he’s talking about the Coles fish price-war (aren’t free markets fun?). Here he’s complaining about the Sunshine Coast Regional Council building a roundabout that makes it hard for his fishing trucks to get away from the port of Mooloolaba (how dare the council try to improve traffic conditions for people visiting the beach when Heilmann’s trying to move stock!). And finally, here is Heilmann defending against claims that fishers were raiding Gold Coast recreational fishing areas, in, you guessed it, his role as Managing Director of his company, and a member of a tuna fishing industry advisory committee. Wouldn’t this background as a fishing industry media spokesman have been helpful to the balance of Heilmann’s Carbon Tax interview?
So what questions might Carleton has asked so to at least challenge Heilmann’s pre-prepared-press-release-like rant about why the Carbon Tax is bad for his business and must-be repealed? What could Carleton have done to provide some balance, rather than offering nothing more than the perfect Dorothy-Dixer-like combination of questions which came off sounding like they had been written by Heilmann himself to keep his flow of ‘I’m anti-Carbon-Tax-and-my-opinion-is-important-because-I’m-a-business-owner’ script perfectly intact? How could Carleton have avoided the same-old-lame-overused-statement that was so perfectly rehearsed it sounded like Abbott himself had planted it in Heilmann’s head, when he said ‘governments… have simply managed to drive the cost up to the point where it’s just not worth being in business anymore because you can’t generate a return on the assets’. I know what you’re thinking. I know you’re thinking it’s not Carleton’s fault that Heilmann so perfectly slotted into the Abbott anti-Carbon-Tax narrative which brought us to this point tonight where the Carbon Tax is, devastatingly for the environment, about to be repealed. But it is Carleton’s fault and it’s every journalist’s fault who has given exactly this sort of interview all the airtime it ever wanted, without once asking a question that challenged the very basis of the argument about pricing carbon. What if he’d tried even one of these questions, just to throw an alternative argument into the mix and to provide some balance for the audience:
‘Being a fisherman, and clearly concerned about over-fishing, you must be concerned with the sustainability of not just your business, but also your family’s safety in the environment you live and work in. Do you worry that climate change will have a detrimental effect on the sustainability of your livelihood and the sustainability of the planet we live on?’
‘Do you think it’s appropriate for a government to put the concerns about business profit for a handful of business owners ahead of their concerns for the safety of our planet in an unstable climate?’
‘What policy would you prefer the government introduce to encourage large polluters to cut down on their carbon emissions instead of the Carbon Price, to change their business practices to ensure we limit the catastrophic effects of climate change? Or do you not believe climate change is real?’
‘Have you considered renewable solutions such as solar energy to cut down on your high electricity costs, in order to improve your margins and to make your business more sustainable as fossil fuels continue to deplete and grow in cost?’
‘If you can’t make a profit running your business in a sustainable way, is it time to think about doing something else and to stop blaming the government for every challenge your business faces? If you can’t run your business without producing unsustainable amounts of carbon emissions, isn’t it better for the community if you do try something different?’
If people like Heilmann don’t want to answer such questions, they can choose not to be interviewed on a national radio station. Someone else can be interviewed instead. How about me? I would be happy to answer balanced questions about a particular topic. But I would never be invited because I’m not a business owner or an industry spokesperson. I guess that’s the thing that’s most disappointing about Carleton’s interview in the first place. Journalists like Carleton never interview a nobody like me who has to actually live in the community where climate change is happening. The Carbon Price was not just some economic burden on large polluters. It was designed to try to save our planet. How about interviewing a member of the community on this topic, rather than a whinging-he-would-say-that-wouldn’t-he-self-intereseted-axe-the-tax-busines-owner. Just for a change.